FOR A LIFE WITH MORE COLOUR
CRIS DIOS BROKE THE BARRIERS OF THE TRADITIONAL AND PRODUCED AN ARTISTIC INTERVENTION PROMOTED BY THE CHOREOGRAPHER AND DANCER ISMAEL IVO, CURRENT BALLET DIRECTOR FROM THE CITY OF SÃO PAULO, TO MAKE A CONTEMPORARY SHOW OF THE COUNTLESS POSSIBILITIES OF COLOURING HAIR IN A DANCE FORM.
The delivery highlights a new look at life, in the relationship with people and natural beauty, with new codes of dialogue of bodies in extreme contact with nature. a new world that emerges from the eruption and ruin of old ways of living, questioning the way we live, our means of transportation, what we consume, how we treat our beauty and make our choices, are reflections brought in the form of art, through the diversity in tone of colours, textures and biodiversity of plants and flowers represented by a scenario that highlights the Brazilian-ness of our ecosystem.


MAKING OF

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LCS COLORATION
A reference in hair health treatments and services, Laces presents a variety of options to colour hair in a low chemical, or 100% natural, version that treats hair while colouring.
LOW CHEMICAL, CRUELTY FREE COLOURING, WHICH ALLOWS 100% COVERAGE OF WHITE HAIR, WITH 80% BASED ON NATURAL INGREDIENTS AND FREE OF PPD AND PARABENS.
We have 41 colours available.
BENEFITS
> INSTANTLY REPAIRS THE THREADS, FROM THE CUTICLE, TO ITS CORTEX;
> HIGHLIGHTS THE COLOUR AND SHINE OF THE LOCKS; > IS MORE NATURAL AND CONSCIOUS;
> FREE OF PPD AND PARABENS;
> ALLOWS LESS FRIZZ IN THE HAIR;
> LESS CHEMICAL
(MADE OF 80% NATURAL INGREDIENTS);
> COLOUR DURABILITY.

VEGETAL COLOURING
LCS Plant Colouring is the first 100% natural colouring available in Brazil. Its raw material has combinations between herbs and plants. Without restrictions of use, it does not alter the hair structure and preserves the melanin; it respects the keratin of the hair and helps to strengthen it. It has a balanced pH and can be used by pregnant women or those allergic to chemicals. With 10 different shades, LCS Vegetal Colouring not only colours, but also works as a treatment, acting on the preservation and regeneration of damaged hair. Furthermore, it is beneficial to the environment, as it is a biodegradable product, without chemicals and industrialised products that impact nature.

AVEDA COLOUR
Laces and Hair, Brazil’s leading sustainable beauty salon and spa, and Aveda, a globally loved and recognised brand for its high-performance botanical hair products and services, have entered into a partnership to expand the Aveda brand in Brazil and South America. The colours, divided between tints and permanent inks, offer several possibilities, where the professional can customise the tone, intensity and coverage within the extensive range of colours, from pure and translucent shades to more opaque, vibrant or grey blend results. With formulations ranging from 93 to 96% natural ingredients and colorants in their formula, the permanent, demi or deep options improve the condition of damaged hair while adding colour and radiant shine with a blend of certified organic conditioning vegetable oils.

LACES HIGHLIGHTS
Method of making wider highlights, streaking, balayage in a sustainable way, without harming the environment. Eliminates the use of aluminium foil, replacing it with Roll Meches, a plastic roll that can be reused many times. This technique allows creative processes with several colours at the same time, using less chemistry, without attacking the strands and ensuring the health of the hair.
IMPORTANCE OF COLOURS
Colours, as well as elements, play an important and fundamental role in our emotions and actions. Their influence can go unnoticed many times, but our subconscious absorbs and captures the sensations all the time. They influence our lives and our decisions.
physiological
Colour is perceived differently by each individual.
emotional
They influence the mood. Can provide well-being or reduce stress. Stimulates sensations.
psychological
Colours can bring memorisation, organisation and recognition effects that facilitate communication
cultural
The effects of colours are universal.